Marketing Your Mobile App

Posted Feb 28 2011 at 1:56 PM Previous Shows >>
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How To Market Your Mobile Application by Michael Flarup

Great ariticle on the steps to getting you a successful app

- make it unique and stand out - spin the category

- have a good elevator pitch

- make it easy for people to talk about

- launch big and keep the hype going

- have a prelauch strategy in which you start building anticipation

- twit, blog, discuss. Use social media tools to continue to generate hype

- create a marketing strategy

- refine your demographics to send out pointed messages.

 

Places to Market Your App

- app stores

- your website or website specifically for app

- create a mobile website or mobilize your current website

- blog and twit about it

- in your brick and mortar store

- use promotional give aways to bloggers and other influencers

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