Marketing Your Mobile App |
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How To Market Your Mobile Application by Michael Flarup
Great ariticle on the steps to getting you a successful app
- make it unique and stand out - spin the category
- have a good elevator pitch
- make it easy for people to talk about
- launch big and keep the hype going
- have a prelauch strategy in which you start building anticipation
- twit, blog, discuss. Use social media tools to continue to generate hype
- create a marketing strategy
- refine your demographics to send out pointed messages.
Places to Market Your App
- app stores
- your website or website specifically for app
- create a mobile website or mobilize your current website
- blog and twit about it
- in your brick and mortar store
- use promotional give aways to bloggers and other influencers
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