Facebook

Posted Feb 28 2011 at 1:47 PM Previous Shows >>
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In this episode we discuss some key points about Facebook. By understanding how Facebook works and what it operates we are better able to use it for our business.

 

Two sites that I used to prepare for the conversation.

http://gigaom.com/collaboration/32-ways-to-use-facebook-for-business/

http://www.socialmediaexaminer.com/facebook-101-business-guide/

 

====================== Transcript ==================

 

Robert: Hello, and welcome to another episode of Dr. Tech Talk. You can find us on the web at drtecktalk.com

Robert: Well, today we're gonna be talking about Facebook today and there's always a lot happening at Facebook with half a billion people that are on Facebook and with half of those people spending a significant time on Facebook. Some of the stats that I heard was that out of the half a billion people 50% of them log on everyday and spend at least 55 minutes on Facebook which is pretty remarkable. But with all that happening I thought that we should have a conversation about Facebook again. And so before we dive into that I wanted just have everybody introduce themselves. Joshua and Greg on the line. Joshua why don't you go first and then Greg will follow up with an introduction. And you're free to give the URL  and other information you'd like to give.

Joshua: All right, well I'm Joshua Jones the founder of TUPOS, couple of adventures and, you find me online at Joshuaa jones.com or just  google Joshua Jones.  I'm pretty much a web presence evangelist, 28 years background sales and marketing and in small to medium  and global business, full scope, I'm just trying to bring it all to entrepreneurs.  Make them hit the team,  with the bing-bang.

Greg: This is Greg Henley, I'm the director of entrepreneurship at George  Estate University, I teach entrepreneurship there,  and the bid on this calls is for a while now and always enjoy them and learn something so it's good to be back.

Robert: Greg, and thank you guys for coming, I know that it's busy time and I really appreciate you guys coming on the call and today we're gonna be talking about Facebook , and there are , like I said some interesting changes that are going   on at  Facebook , they've opened up their system so and they've allowed  more,...they've allowed an  API to be able to deal into the Facebook backend a little bit, and they've also allowed people to create applications on Facebook.  Well Facebook is growing very fast as I  said earlier , with half a billion people, that are members of Facebook, and the significant number of them online, a lot of the time, makes it an interesting platform, and an interesting environment in order to attract people and educate people about what your business is, and how to get them engaged in doing commerce with you. So we have, Joshua on the line, who does a lot of Facebook stuff, one of the  candidates that are very knowledgeable about the subject.  And then, we have Greg on the line who I think is looking to figure out how Facebook can be integrated with his business. So let me just pass  for  a second and see if there're any comments or questions that people have and then we'll  go into some more details.

Greg: I think you described it very well as it is good contrast because I'm certainly looking to learn as supposed to knowing a lot, so I'm very much open to this conversation.

Robert: Well cool! One other thing I did to prepare for this conversation is, I just did a  search in google on , you know, Facebook for business, and of course, there are a lot of people talking  about Facebook and how to use it for business and the life . The first advice that I would have is to actually  get out and do it. Set up an account, a Facebook account, and then set up a business account, and start to communicate with people, and start to play around with Facebook.  I think that you do need to do it, but I also think that while you're doing it, you're formulating a plan and so how do  you want to engage people and what is the result of that  engagement that you want to achieve. And with that in mind I think that that helped shape how you go about using the technology because there are a number of things that  you could use. And so, there were few  different articles that I found, that were, I thought pretty good,  about talking about Facebook , and talking about ways that you could utilize it. All of the stuff that I have red and seen and have done, settles  around being yourself and if that , let's say, was  your profile that supports what it is that you try to achieve. So when you are dealing  Facebook or creating  a Facebook page you wanna deal with creating a profile meaning who you are, you wanna put up a picture , and you want it to be a picture of yourself and a professional picture so that people start to get to know you better. You wanna put up some of the different  things that you are interested in , some of the things that you like and ahh, but you want to... you know kind of a bio of your personal , with a personal appeal. That helps engage people, that helps to have them say : Oh yeah, this is somebody that I would like to sit down and have     cup of coffee with or I'd like to ,you know, get to understand . And you want to work to grow your network. So now that you have a profile, something explaining yourself, then you want to start,you know, to adding people to your list or making friends with people.  and you, you....you know, Facebook provides a lot of mechanisms for doing that. Everything  from be able to import your mailing list from google, gmail or yahoo or some of the other places and then send  out a message to everybody saying: Hey , I've got a new Facebook page, or got a Facebook page., you know, come by my friend, come join me and start to establish , some pen pal in that way.

Robert: And then some of the other suggestions are, you know, seeing what other people have, some similar interests, and they may be local in your area that are seeing  some other people that have groups or a fan page that is similar to what it is that you're doing. And then engaging them, being associates  with  you by friendship in the terms of Facebook as well as by, you know, think  ‘I like this page' or ‘I like what you are doing'  and the like. So let me pause it right here and open it up for questions or comments right now.

Joshua: I'll throw in a fresh comment here. There's one thing that you mentioned that I would definitively watch out for, I've seen  lots of articles that talk about having  multiple Facebook accounts ,  like one for business and one for personal. It's technically a violation of Facebook term of service , so at some point if you start making ways and you have 2 accounts login from the same IP you will get shut down.  And if not one account, they will shut down them both.  I've seen that happening a number of times.  So as you.., so , so think of your other modalities of groups, pages and apps that you can build for, you know, your business, and you can have as many as those as you want.

So I would make you profile  your personal thing because the way that Facebook is designed, they're really leveraging  the access end extended trans-network , which is like a big, you know,  web map of relationships and that's the kind of stuff , where, when it comes time integrating, you can get through really deep and valuable data if you have a properly set up personal profile. 

Robert: Thank you.  Thank you very much. And , yeah,  thank you for that addition because the way that Facebook is now, you don't  really need a bunch of different pages, because what happens is that if you create additional Facebook pages that are high to your account but are directly related to your personal page , so you have the ability to create a presence in Facebook you want to count.  And you can get that from other accounts that you may have.

Joshua: There is also a number of other highly settings that you can set up and that will allow people not to be able to see stuff that you're doing and so forth.  Greg, any questions to comment for you?

Greg: Yeah, the question I have is, , you would either say again what you said or say it different, answer please, I'm underneath the impression that you can have , you know, your personal things up as well as a business Facebook presence , ... how does one do that? 

Joshua: It would be through, creating different Facebook pages, and you can create a page for an organization that's non-profit or something like that and you can create a page or a local business, they have a designation for that, you can create a page for brand products or organizations and you can create a page for an artist band, or public figure. Well they have different categories that you can create pages for ....and in my reading here's what one person said about, a fact about Facebook pages.  Your Facebook page would be tied  in your personal profile as the advert to your Facebook page, however only you and Facebook  will know the connection exists. So you have, some separation   there.  You can have an unlimited number of Facebook pages, you can have an unlimited number of fans, that say they like your page. Facebook pages are public so,  anyone can do a find .... And find the whole content posted on Facebook pages get indexed on google. Now I want to separate the Facebook pages from your own personal pages. You know, Facebook pages are  more, they are public and they are tools for business or tools for, you know,  public files and organizations or something like that. Ahh, you can have , you know, blog post what you are doing and stuff like that, integrate it in to Facebook pages and you can add additional people to help you and administer you know, your Facebook page. So it's really a good tool for creating a business presence and getting business exposure in an environment that has a lot of people going to and looking for information.  Joshua? Would you like to add anything?

Joshua: Yes I guess I have one little thing. Basically Facebook   pages are the best sign net to hit business  and spike websites.  The most businesses are...  their biggest struggle is developing a subscriber base and then effectively marketing to them. But the Facebook pages are kind of like the: "the poor man has a method of list building"  if you will so any business can step right into it. And what I mean by that is rather than having somebody still out to form your site, they can develop a relationship with your Facebook page simply by clicking on a button like ‘like' or ‘recommend' or something. And then as a result of that they've now opted into receive messaging from you, based on, you know, whatever their privacy settings  are and now you can directly mail them through announcements or direct messaging would from within that niche and within the scope of the relationship , and drive them wherever you want.  It's just amazing.  So I recommend you get make up page and just do it, adding people to it and grow it from there.

Joshua: You know, with that I can't over emphasize that we need this design and objective. And I'm not trying to put a lot a structure in place for be able to get started., but before you build the page I think we should figure out what the purpose is for that page.  So is the purpose to raise brand awareness , is it to enhance customer support, is it to drive traffic to your website,  or to your blog or whatever,  what is it that you're trying to do with your Facebook page. And the reason you want that is that you can figure out what content you want to have on the Facebook page, what kind of conversations you want to have,  to engage it on your Facebook page, how do you want people to know who you are, so it's brand recognition that you want to have, your logo,  your branding and all that. On the page you want to emphasize ‘Here we are, this is what we do, this is our proposition.' or why you want to know about it.

Joshua: If it's to enhance customer service, then you want to take a different talent and say : ‘Ok, we have this product up there. How can we help you do better? How can we help you understand it? Here's the link to video explaining. How to sort things with the product?, so forth and so on...  So having that focus builds you a way of figuring out how you want to engage people. And that's that still important.  And it doesn't have to be just one focus, it could be multiple focuses but you want to have that. 16/...:35

Joshua: And, once you get that in writing then they talk about, you know, they came up with a design strategy, you know, kind of,  whether the kinds of things that you, what's the look of what you want to have, what's the process that you want to have people go through and so forth and so on. And then, what content, what's your content strategy, what content are you looking  to put on the site. Are you looking  to put, you know,  maybe youtube videos about stuff you're doing,  pictures of things that you have and things like that. And then I think that (((((((((((((((((((((((((((((((((SCRATCHES())))))))))))))))))))))))))))))))))))))))  you got, you know, promoted, so you want to put Facebook links on your site, put It on your blog, maybe you would have it on your business card, those are some of the things that I've seen people do to promote their Facebook. And then you want to engage people, you want to stay active on it, you want to email , not have people just go there leave a message or at least stop on your wall.

Joshua: And you know it's been like talking to a black hole, you know, you want to have an interaction because those of the people that are interested in what you are doing, and if they are interested in what you are doing then there's an opportunity that they could buy from you.  So...  other comments or questions?

Joshua: Yeah we should be going on with talking about strategizing which you actually want to do  on facebook.  I would make 2 recommendations like: if you really want to just build the list you definitively want to go with the page, you know, if you're just trying to do branding, in other words, spreading  an awareness. If you're trying to conduct real conversations I would recommend a group for that kind of thing, If you're trying to get deep engagement. So the chances are you might wind up with a Facebook group and a page for your business if you're trying to accomplish both.  But that's what I make recommendation for.

Robert: Coool! Thank you, that's good, the recommendation.  Greg, other comments or...questions?

Greg: I  think this is pretty good information for us as business folks, I would also like to add that I'm a big fan of Facebook, and have been able to reconnect with friends this year as the result of Facebook.  Not so much from a business stand point but from a personal stand point it's done well by me.

Robert: And the really neat  thing about that is that reconnecting with friends also gives you opportunity to reconnect with friends on a business level too.  {Greg: Yes}  So, you know, Greg you and I are good  example of that, you know, having gone cool  together and then 20 years later, reconnecting in a friendship  and then having physic opportunity that we've looked at them and pursued together too. So you know, it's amazing how rich your network is, how, sometimes, easy it is to reconnect with people that you had a relationship with and say ‘Ohh, yeah, let's do business together!'                     

Robert: So those friendships can often turn, can, be a very powerful thing. One of the other things I wanted to mention is something related to what Joshua talked about , is that Facebook is making it easier and easier to connect with each other. And what I mean by that is that they have the light button that you can put on your website and since so many people are on Facebook, and once you log on into Facebook , it kind of keeps you log on. And so if you go to a website that has a light button and you click the light button, then it will know that you are log on and it will associate that light with you.  And it will also show you other friends in your network that like the website that you clicked on.  So with just the click of a button all the sudden a bunch of stuff happens. So putting a light button on your website is very easy to do, and it has a ripple effect.  So that when somebody comes and clicks on the light button it broadcasts it to the wall, it associates it with the page, other people that come to page will see that that person likes your page, and so it's easy to do and it's free.  So having a light button on your page just sort of makes up. And there are other tools that Facebook have and they're coming up with, and that can also create a more robust environment for your website or for your blog upon your web presence that will then give you additional advice for being able to get people to know about you and rise above the noise.

Robert: So I think we're out of time but I want to open it up for one more round of questions or comments.  Joshua??

Joshua: Yeah, it's funny right? I feel like we haven't even really put a flash wound into the subject but, so much it comes to mind. I would say, yes, a big thing like you mentioned  integrating with your website once you've set up a page, then you can go grab the ‘badge' or the ‘like' or  the ‘live', all these things that Facebook developers... the internal pin is already built and you can simple copy-paste on your site-nets to extend the integration.  Definitively put that into the point of action, the first couples of weeks are setting up your page, because assuming  you get that integrated the better. Another thing I would recommend, if people are looking to get the deep integration in their site, there is a protocol on the web called open graph which Facebook obviously is proponent of making the standard. With an open graph it allows you to, basically, bring your website without creating an additional page so you can basically get statistics and all kinds of insides on your actual website as it pretends to Facebook users interacting with it, which is something they've done. That can be done with open graph. It's just like putting meta-tags on your website, again another simple integration technique and, oh, and also if you do multiple pages, like it's a business under scope multiple matches, I recommend definitively creating a page for each niche and the beauty is that you can have favorite pages for every page that you create. It can have its own favorite pages. So you can establish public relationships between the pages so that, people will click through as they come to say for example, they come to our  to post website page on Facebook . They can see that you post marketing there, and the other 2 post niches or are there as well and making click through there and see those , so there's... and that's not even stretching.

Robert: HAHAHAHAH, yeah, we'll have to have another session on Facebook. I can see that is much stuff to talk about. But I really appreciate the comments that you made and that you had. Greg, any departing thoughts?

Greg: You know, just as we've said , we could spend a couple more hours on this. I think you hit the right depth for right now so I'm pretty, I feel pretty good, Thank you.

Robert: Well great, well thank you guys once again for, you know, coming on the call on this Friday morning  and I really appreciate the support and being here.  And if you have additional comments  or questions that you have, fell free to go to drtechtalk.com and leave them there, and if you have other topics that you want to cover, again, Dr. Techtalk.

Robert: All right guys, have great and happy weekend and we'll see you next week.

Thank you! Thank you!

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