Developing A Contact List To Increase Your Revenue Significantly |
| Posted Jul 14 2010 at 5:23 PM |
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What is an Email Marketing Campaign?
It is consistently sending out email to people who have asked you to send them email.
Why Is It Important (of course this means, if done right)?
- It is a win-win because you are providing people with what they want and they are getting to know you better
- It keeps your name and expertise in front of people
- It gives you something to do with business cards and contact information you receive
- It gives you a reason to continually stay in touch with people
- It builds your credibility in your area of expertise
What are the obstacles and how to overcome them?
- I don't want to annoy people - remember they asked to be a part of your list and they always should have the right to opt out at the bottom of every message you send. If using an email service, this is automatically provided.
- I don't want to make a mistake so publicly - get over it. You are in business or have an organization that wants to be public so that you can get more business or more people part of your movement. If you make a mistake you clean it up, learn from it and keep going.
- I don't know how to do it - Sign up with one of the email marketing services. They all have a lot of help in terms of video, papers, customer services, webinars, etc. that will show you the ins and outs of doing email marketing.
- I don't have time - you don't have time not to. Email Marketing for most industries it the most effective and efficient way to market. By applying email marketing to activities that you are already doing you can increase your effectiveness, decrease marketing dollars spent and actually save you time. It all begins with taking the plunge.
- I don't want anyone to unsubscribe - If you are about changing the world there are going to be people that do not want what you have right now. Don't take it personally. Keep in mind all the other people that you are helping. Also, don't get discouraged consistency is the key. You should continue to build your list and provide information that people want.
How Do I Implement an Email Campaign
- Decide that you want to start or be more consistent about your campaign
- For everyone that you put on your mailing list, make sure that you have their consent
- Make sure that everyone knows what they are getting and how often (i.e. a weekly newsletter about pottery techniques, a monthly update on how the organization is growing, a daily tip of the day in gardening, etc.)
- Setup a plan and process to send a mail message out to your group with your promised information a least once a month and for most people I would recommend more often.
- Make your email message about the people you are sending the message to. This is your opportunity to make their life richer. The time will come for them to return the favor.
- Use an email marketing service. I have listed some below. Find the one that fits your personality and needs. Each email marketing service has a website in which you can get a feel for the company. Call their tech support and talk with them. See how helpful they are even before you purchase. Finally make a decision and go for it.
EMail Marketing Services
iContact
ConstantContact
AWeber
MailChimp
